The Ask: PeaceHealth Rides is a local bike-sharing network and subset of Social Bicycles, an international scooter & electric bike system that is now partnered with Uber. As an account executive at Allen Hall Public Relations, my team was asked to devise a media relations campaign for the rebrand of PeaceHealth Rides in Eugene, Oregon for spring of 2018.
The Strategy: We first identified our primary audiences: student life, working adults, and the broader community. To channel the multi-generational gap, we devised our social strategy around traditional and digital exposure. Given only a few months prior to the official launch, we quickly developed and instrumented social content for use on multiple platforms. Via social analytic tracking, interactive content, and media spots in local and national outlets, we established a strong virtual presence that has only continued to grow.
The Results: POST LAUNCH
ACCOUNT SUPERVISOR // COLE GARRY
ACCOUNT EXECUTIVES // KAREL CALCOTE, KIMBERLY DUYCK, CAMILLE FURBY, & CAMILA CONTRERAS-FLORES