The Ask:  The University of Oregon Theatre Department asked Allen Hall Advertising to create a campaign for the production of Machinal in order to reflect the director’s spirited, but disturbing twist on Sophie Treadwell’s classic play. 
The Strategy:   Emphasize the oppressive nature behind the gender roles in the play.  Give Machinal a new identity through the use of powerful imagery and bright, primary colors to reflect the expressionist era of the time. Taking conform-culture head on, the idea was to give a glimpse into one woman's restless battle against society. ​​​​​​​
The Solution:  I WILL NOT SUBMIT 
TRADITIONAL PRINT
DIGITAL DISPLAYS
PRINT // TRADITIONA
WINDOW DECALS  &  STILL DISPLAYS
ART DIRECTOR| EMMA MCBRIDE
DESIGNERS | EMMA MCBRIDE & NATALIE CEDILLO
COPY | BRENAN JOY & BRANDON REICHELT 
STRATEGY | DANA NORDER, MEGHAN JACINTO & STEPHEN HALTINER
PRODUCTION | ETHAN FERDIG & LOGAN MERZ
ACCOUNT / PROJECT MANAGER | ELLE CATHCART & CAMILLE FURBY
Back to Top