The Ask: The University of Oregon Theatre Department asked Allen Hall Advertising to create a campaign for the production of Machinal in order to reflect the director’s spirited, but disturbing twist on Sophie Treadwell’s classic play.
The Strategy: Emphasize the oppressive nature behind the gender roles in the play. Give Machinal a new identity through the use of powerful imagery and bright, primary colors to reflect the expressionist era of the time. Taking conform-culture head on, the idea was to give a glimpse into one woman's restless battle against society.
The Solution: I WILL NOT SUBMIT
PRINT // TRADITIONA
WINDOW DECALS & STILL DISPLAYS